Problems with SEO & SEO Organizations
Search engines are not prone to promote or suggest an SEO service because they lose ad revenue and be held liable when the SEO firm does a bad job. SEO organizations do not work due to the power struggles between various marketers.
Why Search Engines do not like SEO
Search engines cannot come right out and openly agree with SEO services since SEO service providers may directly take away revenue search engines would gain from pay per click services. As well as taking revenue from the search engines some SEO services may also decrease the relevancy of search results.
There is no official guidance on how to do SEO. Search engines give
brief vague guidelines, but they will never provide precise guidance.
If they had exact rules one could find similar techniques to manipulate
their search results that were still fine in their rule book. Search
engines cannot set out a precise guideline that judges intent.
Why You can’t Trust an SEO Based on Their Rankings
Even if an SEO did good work in the past, or owns a site that ranks well for competitive terms, there is still no guarantee that they will do a good job for you. Most people who buy SEO services lose money from their purchase or end up buying again.
Some SEOs have qualities outside the SEO field that make them popular and help them spread their message. This help does not necessarily mean that these people are good at promoting your site, only that they are good at promoting their site.
Quality SEO is expensive and takes much time. Shortsighted people see doing a bad job as easy money, thus bad SEO services is sadly a common event. Sadly the entire SEO field gets “tarred” with the same brush for the actions of a few people.
Some firms also sell pay per click marketing as regular SEO. Organic SEO is different than pay per click marketing. Both will be touched upon later.
The Problem with Labeling SEOs
The job of all SEOs is to make search engines believe a site is important (whether or not it actually is). There is more than one way to skin a cat. No matter how you do it the job of the SEO is to improve rankings.
Anytime SEOs use the “us VS them” strategy in their marketing they are hurting the industry as a whole.
Certain sites will require certain techniques whereas other sites will require other techniques. Some categories are so competitive that they may require that you operate outside the SEO guidelines set by the major search engines. Ultimately it is up to the SEO service consumer to decide what risks they are willing to take and what techniques should be used to promote their sites.
Other Problems with SEO
Some SEOs do stupid stuff that will get your site banned from search engines. These people are not the only big problem in the SEO industry. Some SEO firms are too lazy to do a good job.
Sure a site will not likely get banned if you are not aggressive. Of course many terms absolutely require research, a ton of effort, and extensive link building.
Link building (or creating ideas that naturally build links over time) is the most time-consuming and most expensive part of SEO. Often it is also the more important parts of SEO, sadly the process is skipped or done inadequately by many members of the SEO community.
Lazy SEO Case Study
One such example of the lazy SEO firm was told to me by a customer who eventually hired me. That customer previously hired one of the largest SEO firms in the world. Over the course of 6 months they built that client 4 links for a total cost of $6,000. That is unacceptable.
No matter what anybody tells you there is no silver bullet to SEO. Quality SEO requires time, effort, and monetary investment.
Why Personal Education is the Only Way You can Guarantee You will find a Quality SEO
Any SEO organization will be biased toward promoting its creators. An example of this would be the recently organized SEMPO which arbitrarily gave its founders “SEMPO Circle” status for free. If you or I wanted that status it would cost us $5,000 a year. That is an uneven playing field, which may hinder the SEO community more than it helps it.
Bruce Clay offers the Bruce Clay code of ethics, but it has his name on it. Marketers will not get behind an arbitrary standard which promotes one person or a select few people.
There are a bunch of SEO directories on the web. Many of the best SEOs are not listed in some of them. Some SEO directories are willing to list anyone who submits their SEO site (which does nothing to guarantee quality). Other SEO directories pride themselves on rejecting people who do not meet their random opinion based personal standards.
You should do your own research and ask your own questions when looking for an SEO. No directory listing can guarantee quality services.
The Difference Between this Site and SEO Directories / Guides
On this site you will notice there is no “hosting provided by” or other promotional links. This site is a free and honest SEO resource which was created to educate people about the SEO without offering any sales pitch or preferred sellers list.
My name is not on the site and I registered the domain by proxy so
this domain is not connected to me any way.